Sometimes buildings just name themselves

Johnny has the eyes of a hawk and the ears of a fox -- luckily that was fixed with surgery when he was young -- but he still has a very keen sense of sight.

Johnny saw a dumpster a couple floors north of ten hanging out of one of the new towers going up at 70-90 Columbus downtown. But wait, what's that? The spray paint, it has a message for all and perhaps a very unfortunate new name for the buildings there. If you can't see it right off just click on the image for a very big one and it'll become crystal clear why Jersey City will be calling the 70-90 Columbus site the __ _____ Building.