The WSJ has an article on Jersey City's "rebranding" efforts towards NYC

The lead pretty much hips you to where this article is heading:

Much like a midsize sedan or a midprice home, Jersey City has earned a reputation in some circles as a stage in life reluctantly reached by New Yorkers with limited incomes and a couple of children.

Now the city's mayor, Steve Fulop, is launching a rebranding campaign intended to make people look at the place in a new light, with a new title: "The Best Mid-Sized City in the U.S."

Take a few minutes on a Sunday and learn more about Mayor Fulop's efforts to change perceptions about Jersey City and the city's efforts to land an ad firm to further promote our fair city.