Saturday, November 23, 2013

One Super Bowl matchup has been set - New Jersey vs. New York

The New York Times took a somewhat condescending look at New Jersey in a piece that shows the competition for Super Bowl events and sponsors is already being played between New Jersey and the other state. Well, not so much state at all, just that big city. The Times points out almost looking down their noses at the Garden State events that yes of course all the celebrities and glamour will be in NYC because duh. They even sound a bit like Robert Duvall as Colonel William Kilgore in Apocalypse Now who says of the North Vietnamese when, during the famous helicopter attack scene, spits out incredulously "These people never give up." Sorry we're trying to have a good time with the Super Bowl New York Times, and god forbid we draw someone away from that Broadway football experience complete with Angry Drunken Don't Tickle Me Elmo and a super bowl of gumbo from Bubba Gump's ("Eat where the Saints players refuse to eat"®).

The article mentioned events in New Jersey having difficulty drawing sponsors. But not once did they mention Jersey City which makes Johnny ask our city administration, people are going to be aware that Jersey City has the best access to NYC, brilliant restaurants and a view to die for riiiiight? Riiiiiiight? Maybe a well placed viral ad campaign, maybe a couple well positioned billboards advertising such. So maybe you only grab a few thousand, it all helps. Governor Christie, well we need you to be Governor Christie and make SURE everyone knows where this game is being played. You gotta book a Saturday Night Live spot to get the message out? Do it!

So yes, NYC prepares to take the lion's share of the attention which should give Garden Staters all the more impetus to do what Johnny does and rightly call them the New Jersey Giants and New Jersey Jets.

We're stronger than the advertising storm!

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