Mayor-elect Steve Fulop sat down for an interview with Crain's New York Business and said we can soon look for an ad campaign to poach not only potential businesses to head over to Cool City, Fulop is targeting people moving to JC instead of say Brooklyn:
For a certain strata of New Yorkers, the trajectory is to decamp to Brooklyn from Manhattan after having kids and getting priced off the island. Mr. Fulop says Jersey City should be giving Brooklyn a run for its money. "I want to see someone who has outgrown Manhattan to look at Jersey City before they look at Brooklyn," he said.
But poaching a business or five IS on the list of things to do:
"We're a competitive alternative to having your office in New York," Mr. Fulop said. To burnish that option, he plans to restructure the city's tax abatement program to offer steeper incentives. His plan is to spur development in the Journal Square area and to "make the waterfront competitive with what's across the river." The tax abatements will be scaled back, away from the waterfront, he said.
It is nice to see the tax abatements will be allocated differently around town but we've heard these Journal Square promises before. Read the article and see what's what with this rebranding of Jersey City in Fulop's eyes.
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