Monday, April 16, 2012

Again with the financial benefit stories from the Snooki Variety Hour?

We're not sure who keeps tickling the folks assigning stories at The Jersey Journal to tell us of the coming tidal wave of Snooki and JWOWW cash to downtown Jersey City businesses but it grows weary.

Today we had yet another one. You bet that money is gonna come rolling in once this show hits the airwaves. A couple restaurants are serving more meals per week. While we're happy for the uptick in business for now we really wonder if these grand projections will ever happen. This wasn't wet and drunk Snooki from The Jersey Shore show, no this is pregnant good girl Snooki who buys homegoods and baby clothes. Wait'll THAT crowd hits downtown, maternity madness will be the rock this city makes bank on.

It is almost as if the more the Jersey Journal keeps reporting the great buzz and huge money flowing into downtown from this yet to be aired show, they want people to think it's already been a big success. Simply not true. It drove a nice sized wedge between a lot of people and business owners downtown. It was badly handled at city hall.

The program hasn't even begun advertising yet and already it's a huge success here. Just like a middling cable television show rollout that after one episode they are tout as "The Breakout HIT of the season" here it comes again only with bigger stakes. When someone tells you something is already a success and it hasn't even begun yet, they're peddling something.

Should expectant mothers avoid jumping sharks? Tune in later this summer to find out Jersey City.

No comments: