Friday, September 15, 2017

The Fulop campaign gets a lesson in copyright law

Steve Fulop as you may have heard somewhere is running for mayor of Jersey City again. Mr. Fulop's re-election campaign made an ad where Fulop sits in a lawnchair ie Chris Christie and in place of homesteading on a public beach closed in a snit, Fulop is using his lawnchair placed around Cool City ad to talk about his accomplishments in Jersey City, both real and imagined. A lot of people thought it was just the best thing.

Then it got pulled from YouTube. Johnny's dad used to have a saying, "If you have to explain a joke, it's no good." The Fulop ad team, Putnam Partners (who aren't returning calls it would seem) for whatever reason, tried explaining their ad. They used THE image (the overhead that spawned a thousand memes) for however short of a time, taken by Andrew Mills of NJ Advance Media in the actual Fulop ad and they didn't get themselves permission which is most likely the reason it's only on Fulop's Faceplacebook page. The ad agency didn't trust their gut enough. People in Jersey City would EASILY have gotten the lawnchair gag. Christ, know your audience. What's that? No, it wasn't some kind of guerilla ad made to be seen once or twice. It was planned for at least three weeks.

So, that's some good advice from Johnny's dad who had such other treasures you can work into your daily lives like "Would you kids like some candy?" YAAAAAAAAY "Why, you'd just eat it" and the classic, "Does your face hurt? It's killing me!"

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