What's the big deal about North Korea launching a missile, The Jersey City Desk does it all the time

So far, since we got out there, we have launched small rockets with Jersey City Desk satellites for the weather, for our mobile uplink, for the GPS (Kiki tends to get lost) and one for spying. We launch them right over New York City and we haven't hit anything yet (that we'll admit to). We just head to a parking lot down by the Hudson River, light the ACME fuse and boom, instant satellite. So North Korea launched a missile/rocket over Japan, BIG DEAL, it happens.